VERUM ANALYTICS

How might we become the catalyst for sustainable mindshift, and add value to all stakeholders in the sustainable e-commerce ecosystem ?

Background

Verum Analytics is a data-driven analytics company, positioned to become the ideal partner for Sustainable Suppliers and E-Commerce platforms

Duration: Five month I Spring 2017
Role: COO, Research, Outreach

The Challenge

Living sustainable lifestyle requires a lot of effort, it is very inconvenience. With the growing trend of sustainability, customers are facing the problem of choice overload.

What If...

we reframe the quality measurement of sustainable products and make it more convenience for customers to make informed purchase decisions?

The Outcome

We create a proprietary ecosystem to understand the motivations and behaviors of Conscious Consumers. By capturing this data we provide key insights to shape marketing strategies of both Sustainable Suppliers and E-Commerce Platforms. Our products enable them to transmit a more effective sustainable story, generating tangible and intangible value that reflects on their Triple Bottom Line. We developed a holistic sustainability score which seamlessly blend into the user interface of online store. We address the needs of 3 key stakeholders in the E-Commerce ecosystem:

1. Sustainable Suppliers: Better marketing strategies and product visibility.
2. E-Commerce Platforms: Increase sales and sustainable branding.
3. Conscious Consumers:    Transparent information for decision making